Two books, one way of thinking
The published record behind the framework and the work. Not a sales pitch, the full thinking, written down properly, so you can pick it up and apply it yourself. Two decades inside the world's biggest brands, distilled into two books a business of any size can actually use.
The Big Brand Blueprint
The complete framework. How to think and act like a big brand without the big teams, big budgets or specialist expertise. This is the full model behind everything here, the six connected stages, the reasoning and the practical steps to apply each one.
The Entrepreneurs Marketing Manual
The practical companion. A hands-on guide to the day-to-day of marketing, the channels, the tactics and how to actually get moving, for founders and small teams who want clear direction once the thinking is set.
Not sure where to start? Begin with The Big Brand Blueprint for the thinking, then use The Entrepreneurs Marketing Manual for the doing.
Some of the comments on Amazon
The Big Brand Blueprint
“If you're a startup founder, small business owner, or marketeer wearing too many hats, this book will save you time, money, and a lot of frustration. It gives you something most marketing books don't, a clarity and confidence about where to focus your effort.”
“The book is packed with actionable advice and offers a distinctive perspective on how the marketing strategies used by large, established brands can be adapted into a format that smaller businesses can realistically apply and benefit from.”
“The Big Brand Blueprint does what it says on the tin, a practical and insightful resource detailing what actually works and how to do it without burning out or blowing your budget.”
“Great guide for everything from building a first marketing plan through to launching a large scale, multi-element, long-term campaign. There is truly something for everyone in this book, marketing people and non-marketing people alike.”
“A smart and straightforward guide that makes big brand thinking accessible, sharing practical advice without relying on big budgets. Genuinely useful!”
The Entrepreneurs Marketing Manual
“Fantastic insights and advice for smaller businesses and startups!”
“Highly recommended for those who are starting their marketing journey. Very well written and in a way that a complete novice can get to grips with the basics and implement them within their business.”
“Chris makes what I've always found to be a daunting subject easy to understand. Combined with practical tips for implementation and a sense of humour that makes this a genuine pleasure to read!”
“It's the kind of book you can read and immediately start applying to your business. Highly recommended for any entrepreneur or startup founder looking to grow their brand thoughtfully.”
The framework in both books is the framework in the work
These are not theory. The model in the books is the exact same one behind the advisory, the audits and the tools. Read them to understand the thinking, or bring me in to apply it directly to your business. Same framework, whichever way you start.
Talk it through before you spend another pound or dollar on marketing.
A straightforward conversation about where you are, what is working and what to decide next.
The same thinking that fills two books, pointed at your business.