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Speaking and Workshops

Marketing keynotes and workshops, without the theatre.

For more than twenty years I led marketing inside some of the world's biggest technology and cybersecurity brands. On stage I turn that into talks and workshops that founders, marketing teams and students can actually use. Practical, honest, and built for the room, not for my showreel.

Chris Willman speaking on stage
What I speak about

Sessions built around the decisions that actually move a business.

Not marketing theory. The themes I am asked for most:

Marketing strategy and how real decisions get made

Where to compete, what to prioritise and what to stop, drawn from how the biggest brands actually think and decide.

Messaging and positioning

Why most businesses undersell their value and blend in with their competitors, and how to say the thing that makes the right customers choose you.

Go-to-market for founders and SMEs

Turning a good product into a repeatable way to win the right customers, in the right order.

Personal branding

A hands-on workshop on how founders, leaders and teams build a credible profile that opens doors, without it feeling like self-promotion.

Formats

The right format for the right room.

Keynotes

A main-stage talk that leaves the room with a clear, usable point of view.

Workshops

Hands-on sessions where a team or cohort works on their own marketing, not a generic deck.

Panels and hosting

Moderating, chairing and compering, keeping a conversation sharp, balanced and on time.

Guest lectures

University and student sessions on real-world marketing, decision-making and careers.

Podcasts

A guest who brings specifics and straight talk rather than recycled talking points.

The record

A selection of stages, studios and publications.

Conferences and events
Rela8 Marketing Leaders Conference, CMO Focus Summit, Strand Communications Conference, Figaro Digital, NextGen AI, and the Executive Leaders Network, as both keynote speaker and event host.
Business and membership organisations
Federation of Small Businesses (FSB), across multiple keynotes and workshops.
Universities
Keynotes, workshops and guest lectures at Southampton, Solent and the University of Bedfordshire, plus a place on the Founders Circle at the University of Surrey.
Podcasts
B2B Marketing Solved, Inside Marketing, Bums on Seats and The Fuse.
Featured in
Figaro Digital, Inspired Business Media (CMO) and Enterprise Nation.
Bookings

Talk to me about your event.

Whether it is a keynote, a workshop or a panel, tell me the audience, the date and what you want them to walk away with, and I will tell you honestly whether I am the right fit.

  • Straightforward conversation about your event and audience
  • An honest view on whether the format and topic is the right fit
  • A clear next step either way

Speaking · Workshops · Panels

Next step

Not sure whether it is the right fit? Send a message anyway.

The worst I can say is it is not quite right for this audience. The best outcome is a session that actually changes how a room thinks about marketing.

Over two decades of enterprise marketing experience. One honest conversation.