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Terms of Use

Last updated: 7 August 2026

These are the terms on which you use this website. They are short, they are written to be read, and they mostly exist to be clear about one thing: what you find here is thinking, not advice tailored to your situation.

Who these terms are from

This website is operated by Blueprint Advisory Group Ltd, trading as Big Brand Blueprint. Blueprint Advisory Group Ltd is registered in England and Wales with company number 17241329. Registered office: 84 Hasker Road, Basingstoke, Hampshire, RG24 9NF.

You can contact me at chris@bigbrandblueprint.com.

By using this site you accept these terms. If you do not accept them, please do not use the site.

What this site is, and what it is not

This site sets out how I work, what I think about marketing and how to get in touch. The articles, frameworks, guides and tools on it are general information. They are published because I think they are useful and because they show how I approach the work.

They are not advice for your organisation. I have not seen your numbers, your market, your team or your accounts, and general material cannot account for any of that. Nothing on this site creates an advisory relationship between us and nothing on it should be treated as a recommendation to take or not take a particular decision.

If you want a view on your specific situation, that is what an engagement is for, and it starts with a conversation.

No reliance

You use the material on this site at your own risk. I put real effort into making sure it is accurate and current, but I do not promise that it is complete, that it is up to date at the moment you read it or that it will produce any particular result for you.

Marketing outcomes depend on your market, your product, your pricing, your team, your execution and a good deal of timing. No article can control for that. Any figures, ranges, benchmarks or examples used on this site are illustrative and are not a forecast of what you would achieve.

Tools, assessments and downloads

Any interactive tool, assessment, calculator, template or downloadable guide on this site is provided as it is, for general guidance.

The Before You Spend assessment produces a score and a report based entirely on the answers you give it. It is a structured prompt for better thinking. It is not an audit, a valuation, a diagnosis or a professional opinion, and it does not take account of anything you did not tell it. Two organisations with identical answers and very different circumstances will receive the same report. Please read it in that spirit, and do not make a material commercial decision on the strength of it alone.

Reports are made available at a unique web address. Keep that address to yourself. I am not responsible for anyone who sees your report because the link was shared or forwarded.

You are welcome to use downloads inside your own organisation. You may not sell them, publish them, or present them as your own work.

Intellectual property

The content of this site, including the writing, the frameworks, the diagrams, the Big Brand Blueprint name and the visual identity, belongs to Blueprint Advisory Group Ltd or is used with permission. It is protected by copyright and other rights.

You may read it, print it, share a link to it and quote short extracts with clear attribution and a link back. That is encouraged.

You may not republish it in full, sell it, put it behind your own paywall, present it as your own, or use it to build a competing product or training programme.

I expressly reserve all rights in the content of this site in respect of text and data mining, web scraping and the training or fine-tuning of artificial intelligence or machine learning models. No such use is permitted without my written agreement.

Third-party names, logos and trade marks appearing on this site belong to their owners and are used to identify them, not to imply any endorsement.

Testimonials and client references

Where a named person or organisation is quoted on this site, the quote is genuine, given with their permission and reproduced accurately. Any editing is limited to punctuation and length and never changes the meaning. A testimonial describes that person's experience and is not a promise that you would get the same result.

Acceptable use

Please do not use this site to do anything unlawful, to attempt to gain unauthorised access to it or the servers behind it, to introduce anything malicious, to scrape it at a volume that affects its availability, or to harvest contact details from it for bulk marketing.

I may withdraw access to the site, or any part of it, if these terms are breached.

Availability

I do not promise that this site will always be available or free of errors. It may be unavailable for maintenance, for reasons connected to the host, or for reasons entirely outside my control. I may change, suspend or withdraw any part of it at any time without notice.

Liability

Nothing in these terms limits or excludes liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot lawfully be limited or excluded.

Subject to that:

If you are using this site for business purposes, I have no liability to you for any loss of profit, loss of business, loss of revenue, loss of anticipated savings, loss of goodwill or loss of opportunity, or for any indirect or consequential loss, however it arises and whether or not it was foreseeable. This includes any decision you take, or do not take, on the strength of anything published on this site or produced by a tool on it. My total liability to you in connection with your use of this site is limited to £100.

If you are using this site as a consumer, nothing in these terms affects your statutory rights, and I am liable to you for loss or damage that is a foreseeable result of my breaking these terms or failing to use reasonable care and skill. I am not liable for loss or damage that is not foreseeable, or that arises from your use of the site for any commercial or business purpose.

This site, and every tool and download on it, is free to use. That is the context in which the limits above should be read.

Privacy

How I handle personal information is set out in the Privacy Policy, which forms part of these terms.

Changes to these terms

I may change these terms from time to time. The date at the top shows when they were last updated, and the version in force is the one published here when you use the site. Please check it occasionally.

Governing law

These terms and any dispute arising out of them or your use of this site are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction. If you are a consumer resident elsewhere in the United Kingdom, you may also bring proceedings in the courts of the part of the United Kingdom in which you live.

Contact

chris@bigbrandblueprint.com

See also: Privacy Policy