Senior marketing leadership, without the full-time hire.
Ongoing marketing judgement from someone who has led it inside the world's biggest tech brands. I set the direction, steer your team and agencies, then stay accountable for whether it works. This is not advice you are left to run alone.
Marketing is happening. But who is actually steering it?
Most growing businesses reach a point where there is marketing activity, some ads, some content, an agency or a junior handling the day to day, but no senior person owning the decisions above it. Money goes out. Campaigns run. Nobody can say with confidence whether any of it is the right thing, or what to do next. That gap, senior direction, is where budgets quietly leak and growth stalls. It is also the most expensive gap to fill with a full-time hire.
That gap, senior direction, is where budgets quietly leak and growth stalls.
The judgement of a CMO, on the inside, at a fraction of the cost.
Advisory gives you a senior marketing leader in your corner on an ongoing basis. I work at the level a Chief Marketing Officer would: setting the strategy, making the calls on where the money goes, steering your team and agencies so their work follows a plan that is actually right, then staying accountable for the outcome.
What it is
- Senior direction and judgement on your marketing decisions
- A steady hand steering your team and agencies
- Accountability for outcomes, not just recommendations
- The thinking of a CMO, without the salary, equity or permanence
What it isn't
- An agency running your campaigns day to day
- A one-off strategy document you are left to execute alone
- A full-time hire you cannot yet justify
- Junior support learning on your budget
A steady monthly rhythm, not a document and a handshake.
Advisory is designed to keep working long after the first conversation. Here is how it runs.
Understand before acting
I start by getting under the skin of your business, your market, your numbers and what your marketing is currently doing. No senior operator worth hiring starts firing off deliverables in week one. The first month is diagnosis, so the direction that follows is actually right.
Set the direction
We agree the priorities, the decisions that matter and the plan the activity should follow, so everyone knows what they are working toward and why.
Steer the work
Each month I steer your team and agencies against that plan, brief what matters, review what they are producing and make sure execution stays pointed at the goal, not at whatever is easiest to deliver.
Review, hold to account, adjust
We look at what is actually working, hold the numbers to account and adjust. This is the part that stops strategy becoming a document on a shelf. The plan stays live.
The result is marketing that compounds, because someone senior is owning the direction month after month, not just handing you a plan and wishing you luck.
What the retainer covers.
A regular working session each month to set and review direction
Ongoing judgement on your key marketing decisions between sessions
Direction and briefing for your team, freelancers or agencies
Review of campaigns, messaging and spend against the plan
Clear priorities and a plan you and your team can act on
Honest accountability for whether it is working, and what to change
Who advisory suits, and who it doesn't.
A strong fit if:
- You are a founder or B2B business with marketing happening but no senior person owning it
- You have a team, freelancer or agency who can execute, but need someone to direct them
- You want senior judgement without the cost and commitment of a full-time CMO
Probably not right if:
- You need a team to execute campaigns hands-on (that is an agency)
- You are pre-launch with nothing yet to steer (start with an audit)
- You want someone to run everything themselves, day to day
Simple, transparent, no lock-in.
Advisory starts at £1,500 a month. What you pay depends on how much of my time and involvement you need, and you will always know the exact cost before we begin. Engagements run on a rolling monthly basis with 30 days' notice, so there is no long contract to sign and no risk of being tied in. I would rather earn the next month than lock you into a year.
Talk it through before you spend another pound on marketing.
A straight conversation about where you are, what's working and what to decide next. No pitch, no obligation, just senior marketing thinking pointed at your business.
Two decades of enterprise marketing experience, in one honest conversation.