Pressure-test the spend before you commit
A self-serve tool that checks the thinking behind a marketing decision before the money leaves the building. Answer a few guided questions and get a clear read on whether the spend is likely to work, and what to do if it isn't. Launching soon.
The right fit, stated plainly
The tool is built for the moment right before you commit budget, when you want a fast, structured gut-check rather than a full engagement. It will fit best if you recognise yourself here.
- You are about to sign off a marketing spend and want to sanity-check it first
- You are weighing up ads, an agency or a rebrand and are not sure it is the right move
- You want a structured second opinion, quickly, without booking anyone's time
- You like the thinking behind the framework and want it applied to a single decision
What it will do
A quick, guided way to apply the same decision-first thinking to one spend, on your own, in minutes.
A guided set of decision questions. A short, structured set of questions that walks you through the thinking a senior marketer would apply before committing the spend.
A clear pass, borderline or fail read. A straight verdict on whether the decision looks sound, needs more thought, or is likely to waste money.
The reasoning behind the verdict. Not just a score, but why, so you understand what is driving the result and what would change it.
A clear next step either way. Whether it is green to go, worth a rethink, or worth a proper conversation, you leave knowing what to do next.
The tool is in build and launching soon. In the meantime, if you have a spend you are weighing up right now, the fastest route is a quick conversation.
Want to know when the tool goes live?
The tool is coming soon. Until it lands, you can get the same thinking applied to your decision the direct way, in a short conversation.
The same decision-first thinking, ahead of the tool.