Stop Talking About Yourself
The founder's guide to messaging that makes the right buyers stop and pay attention. A practical framework for building a clear value proposition - without sounding like every other B2B business.
Stop Talking About Yourself
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A framework for messaging that earns attention
The Benefit Ladder
How to move from what you do to why anyone should care - in a way that actually lands.
The Value Proposition
A framework for building a clear, specific claim that sets you apart from the alternatives.
The Three-Test Audit
Three quick tests to check whether your current messaging is working - or working against you.
Messaging that earns attention
How to write about your business the way your best customers would describe it to a peer.
Common mistakes and how to fix them
The patterns that make B2B messaging invisible, and the shifts that make it stick.
Founders, startups and B2B businesses who know what they do but struggle to explain it in a way that lands with the right buyers - without sounding generic, boastful or confused.
Most B2B messaging talks about the business rather than the buyer. It lists features, awards and founding stories that no one asked for. This guide puts the buyer back at the centre - and gives you a framework to build messaging that actually moves people.
Written by Chris Willman, founder of Big Brand Blueprint, drawing on two decades leading marketing inside brands including CrowdStrike, Commvault and Kaspersky.
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